H + S Technology Solutions SA provides Interactive Media solutions focusing on information, entertainment and advertising with the help of Digital Signage and iBeacon tools and techniques.
Digital signage is a form of electronic display that presents information, advertising and other messages to a variety of displays. Digital displays (such as LCD, LED, plasma displays, or projected images) can be used in public and private environments, such as retail stores and corporate buildings.
Advertising using digital signage is a form of outdoor advertising in which content and messages are displayed on digital displays with a common goal of delivering targeted real time and interactive messages to specific locations and audience.
The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.
Digital signage is used for many different purposes, below are some of the most common applications:
- Public information – news, weather and local (location specific) information, such as fire exits and traveler information
- Internal information – corporate messages, health & safety, news, etc.
- Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising
- Brand building – in-store digital signage to promote the brand and build a brand identityInfluencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises
- Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
- Enhancing the environment – with interactive screens (in the floor for example) or with dynamic wayfinding
H+S has a complete Digital Signage solution for small, medium and large scale deployments, over both low-bandwidth (wifi/3G) and high-bandwidth LAN/WAN networks.
The solution is explicitly designed to provide robust advertising and reliable airtime management services.
The solution consists of the following modules:
- H+S DigitSign Server – Responsible for serving content to Digital Signage Players, designing multimedia campaigns, and collecting their status information and statistics
- H+S DigitSign Player – Downloads multimedia campaigns from the Server, keeps campaign content locally, reducing network bandwidth, and renders it to any screen.
- Monitoring Tool – A tool to monitor hardware and software information of your Digital Signage installation, while enabling to deploy policies and software updates.
H+S has develop a new iBeacon platform for location based marketing based on iBeacon Technology. The platform enhances customer engagement by using context specific rich and interactive push notifications for iOS, Android and Web.
The solutions is applicable to various industries including:
- Retail industry, for sending offers and discounts to a customer when near a product or a certain shelf or send a message when an old customer is nearby and offer vouchers to customers after a purchase to share with their friends, via social media and other.
- Hospitality Industry, for bringing up information on people waiting for check-in, for spreading offer information to passing clients about how full a venue, for offering information / maps to metro stations / airports and other
- Tourism and tourist attractions (i.e. Museums), for allowing visitors to read and write comments “attached” to exposition items that other people nearby or in the future will be able to access, for finding points of interest and/or receive maps and info when walking into a museum and other
- Healthcare industry, for hospitals to promote special events (like blood donation, free check ups, etc.)
- Entertainment industry, for offering information about a venue site, for spreading vouchers and offers, for promoting merchandise and other
- Advertising / Digital signage, for creating a more interactive and personalized digital signage solution.
H+S iBeacon platform is compatible with all available iBeacon devices.